You Are Not Thinking. You Are Predicting.
Most people believe they think in order to find truth. In practice, the brain works more like a prediction engine trying to reduce uncertainty about what happens next.
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Essays, commentary, and public thinking.
The blog is for accessible writing, perspective, and interpretation around cognition, systems, and product behavior.
Behavior Is Not a Feature
Products often fail because they optimize screens and flows without modeling the behavioral system underneath them.
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